Power-Up Your Recycling Game: How Virgin Media O2 is Tackling E-Waste

Posted on 18 March 2024

Did you know that approximately 18 million old consoles are gathering dust in households across the UK? Virgin Media O2 is on a mission to change that with its ‘power-up’ campaign, encouraging consumers to recycle their unwanted devices and prevent electronic waste (e-waste). In this blog, we’ll explore how Virgin Media O2’s expanded O2 Recycle programme is making it easier than ever for Brits to trade in their old gadgets for cash while promoting sustainability and protecting the planet.

Expanding O2 Recycle

Virgin Media O2 has expanded its O2 Recycle programme to include a wide range of popular gaming systems, including PlayStation, Xbox, Oculus, and Nintendo consoles. Now, individuals can send their unwanted tech to O2 Recycle for free, where the devices undergo a meticulous process of repair, refurbishment, and resale or recycling. This initiative aims to ensure that zero parts go to landfill, helping to combat the growing problem of e-waste.

Accepting MacBooks and More:

In addition to gaming consoles, Virgin Media O2 is broadening the scope of accepted devices to include MacBooks, alongside smartphones, tablets, wearables, and earbuds. By expanding the range of accepted devices, Virgin Media O2 is promoting the circular economy, where products are reused repeatedly, reducing the need for new manufacturing and minimizing environmental impact.

Financial Incentives for Gamers:

Gamers stand to benefit financially from Virgin Media O2’s initiative, with potential earnings of up to £283 for a PlayStation 5, up to £110 for a Nintendo Switch (OLED), and up to £238 for an Xbox Series X. This financial incentive encourages gamers to trade in their old consoles rather than letting them languish unused in cupboards and drawers, contributing to the problem of e-waste.

Raising Awareness:

This initiative comes ahead of Global Recycling Day on 18 March, as Virgin Media O2 aims to raise awareness about the importance of recycling electronic devices. Research from the brand indicates that many gamers are unaware that consoles can be recycled, and a significant percentage admit to holding onto old consoles, often due to damage or missing parts. By raising awareness and providing convenient recycling options, Virgin Media O2 hopes to inspire more people to take action and recycle their old devices.

Environmental Impact:

Virgin Media O2’s expanded O2 Recycle programme is not just about recycling old devices; it’s about making a positive impact on the environment. By preventing e-waste and promoting sustainability, Virgin Media O2 is empowering consumers to play their part in creating a greener, cleaner future. This initiative aligns with Virgin Media O2’s sustainability strategy, known as the Better Connections Plan, which aims to encourage consumers to undertake 10 million ‘circular actions’ by the end of 2025.

Community Calling Initiative:

In addition to combating e-waste through its O2 Recycle programme, Virgin Media O2 is also contributing to environmental conservation efforts through its Community Calling initiative. In partnership with environmental charity Hubbub, Virgin Media O2 has redistributed over 17,000 smartphones to individuals in need across the UK, further reducing electronic waste and promoting digital inclusion.


Virgin Media O2’s ‘power-up’ campaign and expanded O2 Recycle programme are not just about recycling old devices; they’re about making a positive impact on the environment and promoting sustainability. By turning dust-gathering consoles into cash and preventing e-waste, Virgin Media O2 is empowering consumers to play their part in creating a greener, cleaner future. Together, we can power-up our recycling game and make a difference for generations to come.


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